Rapidly Expanding Demand Fuels Heat-Stable Fruit Fillings Market


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  • Heat-stable fruit fillings are expected to exhibit immense potential for growth during the forecast period.
  • The go-green and natural ingredients trends is leading to greater demand for fruits and vegetables and thus, heat-stable fruit fillings.
  • Desire for more exotic flavors across cultures is further driving market growth.

Heat-stable fruit fillings are manufactured mainly for flour-based confectionery products as heat-stable fruit fillings help evade the problem of the product getting leaked from the dough or getting absorbed by the dough. Heat-stable fruit fillings are supposed to be added before baking/heating and they retain their characteristics even after baking. Heat-stable fruit fillings are manufactured by the addition of thermostable hydrocolloids, such as pectin. They are also stable against defrosting and deicing. Time-constrained schedules, increase in outdoor activities and changing dietary routines are in some ways indirectly responsible for driving the growth of the heat-stable fruit fillings market as these factors are directly contributing to the growth of the on-the-go snacks and meals. These include flavored shelf-stable bakery products.

Rapidly Expanding Decorations & Inclusions Sector to Fuel Demand for Heat-Stable Fruit Fillings Market

The rapidly expanding decorations and inclusions sector in the confectionery industry is the major precursor for the growth of the heat-stable fruit fillings market as fruit fillings are a major part of the decorations & inclusions segment. As marketers are making space for more innovative and shelf-stable bakery products in the market, heat-stable fruit fillings are expected to exhibit immense potential for growth during the forecast period. Rise in filled confectionery products has also propelled the demand for heat-stable fruit fillings market. Also, the go-green and natural ingredients trends is leading to greater demand for fruits and vegetables and thus, heat-stable fruit fillings suitable for various shelf-stable bakery applications. This is especially true in case of vegetarian consumers, who are looking for sensory appealing vegetarian products on the retail shelves. This is expected to drive the growth of the heat-stable fruit fillings market during the forecast period. Consumer feel pulled towards exotic flavors, which is another factor compelling manufacturers to develop heat-stable fruit fillings which can be used in the expanding confectionery segment. Globalization and exchange of cultures have encouraged consumers to explore and experience flavors from other cultures. This trend is also encouraging the demand for heat-stable fruit fillings processors to cover offerings from varied cultures.

The heat-stable fruit fillings market is segmented by product type, fruit type and end use.On the basis of product type, the heat-stable fruit fillings market is segmented into-With Fruit Pieces, Without Fruit , Pieces, On the basis of fruit type, the heat-stable fruit fillings market is segmented into-Citrus, Berries, Strawberry, Cherry, Raspberry, Blueberry, Others, Apricot, Kiwi, Apple, Mixed Fruit, Others, On the basis of end use, the heat-stable fruit fillings market is segmented into-Foodservice, Confectionery, Baked goods, Candies, Dairy, Others, Global Heat-Stable Fruit Fillings Market: Key Participants Some of the market participants identified across the value chain OF THE global heat-stable fruit fillings market are Prph Kandy (Lauretta), Production Associations Gummy, Mercator EMBA, FRUJO, A.S., Krsulj Company, JH Group ltd, ER ŽE Group, AGRANA Brazil, PK Ratibor OOO and Presad d.o.o., amongst others.

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In 2018, the company Prph Kandy (Lauretta) launched its heat-stable fruit fillings and cream fillings in convenient 1 kg bags, which can be used by both professionals and amateurs. Heat-stable fruit fillings in the new packaging format are especially useful for decorating, filling or coating layers in bakery products.

In 2017, the bakery ingredients company Puratos acquired the company Fruitapeel, which manufactures freeze and thaw-stable fruit and confectionery fillings and sauces.

The heat-stable fruit fillings market has seen very few products launches in the market despite the huge market potential. Novel packaging solutions by some of the key players in the heat-stable fruit fillings market indicate that artisans and professionals are also exploring convenient and heat-stable fruit fillings in the market. Hence, heat-stable fruit fillings market offerings can be expanded to include smaller packaging, which will enable marketers to reach a wide consumer base, such as retail and foodservice.

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