- You want to keep things simple and let the graphics tell part of the story by being clear and to the point.
- Visitors need to be captured by the visual quickly.
- If you have a website, list it and display it big enough so that people across the room can see it and browse at their choosing without having to come to your booth to get the information.
Making an appearance at a trade show will only go so far if you don’t have great displays and signage. Attending a trade show can be competitive and vying for attention can be a battle. The best way to get the attention of trade show visitors is to have a lot of signs that show off your brand and message and draw people in with creativity.
It’s all in the way you choose to design your banners. You want to be creative, but you also want to keep it true to your message and showcase your brand. Today, we will review some tips for designing your display and banners so your booth stands out and draws in potential customers:
Graphics – When it comes to choosing your graphics, be careful with how you use them. You want to keep things simple and let the graphics tell part of the story by being clear and to the point. Graphics that are mysterious or confusing or simply too much can be more of a distraction than an attraction, and that will leave visitors confused and not be nearly as effective.
Headline – Usually, you headline your booth with a tagline or something that is designed to draw attention. There are a few things to consider with a headline. You want to be creative and compelling, but you also need to remember that visitors at a trade show are not going to stop and read a lot of text. They need to be captured by the visual quickly. Use fewer words in your headline. This actually carries two benefits. It can be read quickly so that visitors get drawn in quicker, especially in a crowded environment, and it can be displayed larger on a trade show booth banner.
Description – As people draw closer to your booth, you will likely have more writing on your display nearby, like a description. When writing a description, you may start to go overboard and write about everything there is to know about your business or the product or service you are promoting. Remember that a trade show is like having a presentation. You will meet people who may stop to see a demonstration or hear more about the business or the product. Let that be the place where you go into everything there is to know and use bullets for the description and keep the messaging short.
Company Name and Branding – Sometimes trade show attendees put so much focus on the design or the headline that they forget the importance of promoting the company name and the logo. Make sure that both the company name and logo are very clearly displayed so people can easily identify you.
Website – Whatever impact you make with a trade show patron, it will serve as a lasting impression if you can get them to go to your website or follow you on social media. These are things that should be easy to find within your trade show marketing. If you have a website, list it and display it big enough so that people across the room can see it and browse at their choosing without having to come to your booth to get the information. Also, make it easy for people to follow you on social media.
Now that you know these tips for making a trade show display look good and be effective, get all of the equipment you need to have an excellent trade show experience from TradeShowPlus. With everything in stock from trade show booth banners to eye-catching exhibit displays, retractable banner stands, pop up displays, high quality lighting and shelving, you can get all the materials you need with ease and focus on the important things like promoting your business effectively at your next show.